Responsible Gambling Information
Advertising Campaign

Through a variety of media, the AGLC is educating Albertans about the need to gamble responsibly.

In the second phase of this information campaign, three 30-second radio ads, two 15-second TV ads, washroom posters in VLT retailer outlets, online advertising and CoolSign video ads in Alberta’s casinos and racing entertainment centres address commonly acknowledged myths (and the facts) of gambling to provide gamblers with useful information about how to keep gambling fun.

Whether it is the lady in the casino with her lucky cricket, the man at the slot machine counting on quantum physics and celestial events to guide his play, or the disproved theory of hot and cold machines, the campaign takes a light and innovative approach, prompting gamblers to reflect on their own gambling behaviour and encouraging them to use the resources and information available to help stay in control of their gambling.

Click the links below to view the television ads, listen to the radio ads or view the posters:

Note: You will require QuickTime to view the television and radio files.