SADD Alberta Liquor Bag Campaign

Every year from Sept - May we work closely with our partner Students Against Drinking & Driving Alberta to bring awareness of the dangers of driving impaired. The SADD Alberta Liquor Bag campaign works with elementary, junior high and high schools to have students create a message on a paper liquor bag related to the dangers of impaired driving. Once students create their messages on the bags, they are then delivered to liquor stores during the Christmas period in the student’s community by teachers and/or a SADD representative.

This year, nearly 300 schools throughout the province created impaired driving messages on more than 63,000 liquor bags. Teachers are encouraged to submit their top entries for the SADD Liquor Bag Design Contest in three school categories, with one overall winner selected. The winning design is then printed on one million bags and distributed to participating liquor stores across Alberta starting May long-weekend. 

For more information on the program or to get involved visit