The Alberta iGaming market has expanded, introducing choices to patrons in the province while maintaining the integrity and security of iGaming activities. As of July 13, all operators must be registered with AGLC and have signed a commercial agreement with the Alberta iGaming Corporate (AiGC).
AGLC vs AiGC
Be aware of the difference between AGLC and AiGC. AGLC is responsible for the regulatory oversight of the province's iGaming industry. Commercial agreements, anti-money laundering, financials and reporting income fall under AiGC's purview.
Alberta is now home to dozens of new iGaming operators and goods or services suppliers.
Search the full list of registered entities
There are rules surrounding advertising for registered operators in Alberta.
- Look for the logo; The Alberta iGaming Corporation logo will be easily identifiable on advertising material for approved operators.
- Responsible gaming messaging; A required component of the advertising is that operators must include responsible gambling information.
- Use of celebrities or persons that appeal to minors; Unless promoting the platform's responsible gambling features, operators are not permitted to use celebrities to endorse their product.
Complaints regarding a violation of provincial advertising rules should be directed to igamingcompliance@aglc.ca. All other questions or concerns should be directed to the Canadian Radio-television and Telecommunications Commission (CRTC).
Disputes
Before filing a complaint with AGLC, patrons must attempt to resolve the dispute with the operator.
For operators
The dual-step application process begins with applying for a registration with AGLC. Following that, operators will engage with AiGC to complete a commercial agreement.
Learn more about the registration process
AGLC's centralized Self-Exclusion Program is a required integration step for operators. The program gives players three options when considering self-exclusion:
- Exclude from all registered iGaming platforms
- Exclude from all land-based casinos and racing entertainment centres
- Exclude from both iGaming platforms and land-based venues
Operators that have questions about Self-Exclusion brand-use guidelines can download this guide for more information.
