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Who we are

We are Alberta Gaming, Liquor & Cannabis.

Mission, vision, values


Ensuring responsible gaming, liquor and cannabis choices for the benefit of Albertans.


Driven by a balanced approach, AGLC will be a leader in creating gaming, liquor and cannabis experiences trusted by Albertans.


We are committed to operating according to the following values:

  • Integrity - We play by the rules, do the right thing and do what we say we’ll do.
  • Respect - We create an environment where each individual is valued and heard, and celebrate the diversity that makes us stronger.
  • Collaboration - Together we are better. Working as a team and with our partners we achieve extraordinary results.
  • Innovation - We imagine the possibilities. We challenge ourselves to look beyond what is to what can be.
  • Excellence - We are all leaders. We work with passion, pride and purpose and own our part in the success of the team.


Strategic directions

  • Responsible Growth - We will responsibly generate and grow revenue for the benefit of Albertans.
  • Effective Regulation - We will ensure a relevant and balanced regulatory environment that manages risk and allows gaming, liquor and cannabis businesses to operate efficiently. 
  • Culture of Moderation - We will foster a culture of moderation by promoting responsible gaming experiences and responsible liquor and cannabis consumption. 
  • Organizational Strength - We will increase employee engagement and improve the technology and processes we use to serve Albertans. 


Guiding Principles

Focus on Consumers:

  • Prioritize consumer choice and accessibility; and
  • Reflect consumers’ needs and expectations in product and service offerings.

Reduce Barriers and Encourage Economic Growth:

  • Support economic development, industry and job growth;
  • Ensure fair and equitable treatment of licensees, registrants and applicants;
  • Excel at customer service and reflect stakeholders’ needs and expectations; and
  • Maximize revenues and economic benefits for Albertans.

Focus on Public Health and Safety:

  • Reflect a commitment to public health and social responsibility;
  • Promote public safety; and
  • Prevent minors from gambling, consuming liquor, and using cannabis.

Maintain Stakeholder Integrity:

  • Support the integrity of licensees’ and registrants’ operations and activities;
  • Limit illegal product sales and related criminal activities;
  • Promote fair, reliable and stable practices; and
  • Protect revenues generated and ensure oversight, transparency and appropriate use.