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Who we are

We are Alberta Gaming, Liquor & Cannabis.

Mission, vision, values


Ensuring responsible gaming, liquor and cannabis choices for the benefit of Albertans.


Driven by a balanced approach, AGLC will be a leader in creating gaming, liquor and cannabis experiences trusted by Albertans.


We are committed to operating according to the following values:

  • Integrity - We play by the rules, do the right thing and do what we say we’ll do.
  • Respect - We create an environment where each individual is valued and heard, and celebrate the diversity that makes us stronger.
  • Collaboration - Together we are better. Working as a team and with our partners we achieve extraordinary results.
  • Innovation - We imagine the possibilities. We challenge ourselves to look beyond what is to what can be.
  • Excellence - We are all leaders. We work with passion, pride and purpose and own our part in the success of the team.


Strategic directions

  • Responsible Growth - We will responsibly generate and grow revenue for the benefit of Albertans.
  • Effective Regulation - We will ensure a relevant and balanced regulatory environment that manages risk and allows gaming, liquor and cannabis businesses to operate efficiently. 
  • Culture of Moderation - We will foster a culture of moderation by promoting responsible gaming experiences and responsible liquor and cannabis consumption. 
  • Organizational Strength - We will build an innovative and collaborative culture with a focus on being service-centric to deliver stakeholder value. 


Guiding Principles

Focus on Consumers:

  • Prioritize consumer choice and accessibility; and
  • Reflect consumers’ needs and expectations in product and service offerings.

Reduce Barriers and Encourage Economic Growth:

  • Support economic development, industry and job growth;
  • Ensure fair and equitable treatment of licensees, registrants and applicants;
  • Excel at customer service and reflect stakeholders’ needs and expectations; and
  • Maximize revenues and economic benefits for Albertans.

Focus on Public Health and Safety:

  • Reflect a commitment to public health and social responsibility;
  • Promote public safety; and
  • Prevent minors from gambling, consuming liquor and using cannabis.

Maintain Stakeholder Integrity:

  • Support the integrity of licensees’ and registrants’ operations and activities;
  • Limit illegal product sales and related criminal activities;
  • Promote fair, reliable and stable practices; and
  • Protect revenues generated and ensure oversight, transparency and appropriate use.


AGLC's commitment to diversity and inclusion

At AGLC, we continue to encourage perspectives in diversity and inclusion in our decision-making processes by ensuring all voices feel empowered to share their views.

AGLC fosters an environment where each individual is valued and heard and diversity is celebrated.

Ultimately, we aim to create an inclusive environment for everyone to feel comfortable being themselves and having their voices heard.